The More Good Foundation is a nonprofit organization created by Church members that works to give the Church a positive online presence. Though the foundation is not directed or sponsored by the Church, it has played an important part in improving the Church's online presence.
The founders of the More Good Foundation began to study search engines and how they selected results. They learned that Google, a popular Internet search engine, allows one site to occupy only two spaces on a results page. That means that even if LDS.org has hundreds of relevant pages, only two will appear as search results. That left a lot of open space for negative sites, and people seemed to gravitate to sites that were unrelated to the Church as an institution.
"They're looking for their peers' perspectives rather than trusting the organizations," said Jonathan Johnson, president of the More Good Foundation. "If we understand that principle, we will understand why our leaders say we as members can be more effective. We avoid the walls that are created when people see someone in an official capacity."
The More Good Foundation gained rights to over 1,400 URLs and enlisted Church members to create Web sites that discuss gospel principles. They have developed 320 sites in as many as 12 languages. They have also posted over 1,900 videos on YouTube, giving people searching for the Church many more chances to find the truth.